How to have a blog make you money is a potentially Million Dollar question. After all, a successful blog can attract thousands, if not even millions of readers. Extracting just one sale from a reader in the course of a year could lead to substantial profits. There are some big differences between a blog for entertainment and a blog that can actually make you money. If you are new to blogging it may be worth it for you to seek out some professional help, but that can be expensive. So, the more you can learn on your own, the better off you will be. Start with these tips...
Connect with Your Readers
You are online, so how do you connect with people and develop a rapport? One of the easiest ways is through video! Embedding a video is a relatively simple thing to do on your blog and it will make a huge difference. People like to do business with people, not with words on a page. A brief video of you will personalize things and help you to attract followers.
Offer Interesting and Helpful Content
This may seem obvious but it is often overlooked. You must have quality content otherwise no one will even care what you have to say. If you blog is nothing more than a sales pitch, forget about it... You'll need to give away some good information so you can build some credibility.
Make It Fun
If you can figure out how to have a blog be fun, you'll be way ahead of your competition. Too many are boring with facts and figures. Make someone laugh once in a while and it will pay dividends.
Generate a List
This step is CRITICAL! You must have a spot where someone can opt-in at your blog and you can capture their name and email address. If your content is VERY stimulating, then they may subscribe just to get notified of your new posts. However, most often, you'll need to propose a good offer, such as a free eBook or something useful in exchange for the person's name and email address. If you want to survive out there among the sharks, then you better have a big list of prospects. The opt-in form on your blog is how to generate that list. Give them something of value, get their contact information, and then you can put them into your "drip" campaign (that's a topic for another article).
Make Your Articles Keyword Rich
There is a difference between an article and a post. An article is a keyword targeted piece of 500-800 words offering solid information. A post can be a brief 4-5 sentence statement. You need 10-20 quality articles within your blog that are unique (you haven't copied them from someone else). These articles have to hit specific keywords within your niche. Now, the other thing you'll have to learn how to do if you want to build a big following is keyword research. This means learning how to find moderate to high traffic keywords that don't have so much competition that you can never crack page one of a search engine. Doing this allows people to find your articles when they search, and viola, that's how they find your blog. Having a keyword targeted domain name doesn't hurt either! This again, is a topic for another article but suffice it to say that you need to learn this skill if you do not already know it.
How to have a blog make you money isn't really a difficult thing to do, but it will require time, patience, and effort. More than likely you'll benefit from a course or seminar that can teach you how to do this, as it is not a skill that widely known. But, the good news is that once you learn it, you can use it over and over for any business or website!
To learn more about blogging skills and how to have a blog earn you money, check out this Publish and Prosper: Blogging for Your Business
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